Effective Marketing Will Change Your Business Forever
The Art of Attracting Online Customers
Unfortunately, when you build a beautiful, functional new website it doesn’t mean that it will automatically be found and it definitely doesn’t mean it will outrank your competitors in search results. Aside from good quality content there is a lot of work to be done in terms of marketing. Search engine optimisation (SEO) will help you achieve good, organic Google rankings but there’s so much more we can do. Pay-Per-Click (PPC) advertising (the business of buying customers) will guarantee that your site appears at the very top of Google for a whole range of keywords. Modern and savvy social media marketing (SMM) is also extremely effective in certain marketplaces but the real key to success is learning to harness every marketing strategy and implement a budget centred campaign that utilises SEO, PPC, social media, newsletters, email and traditional printed mail. It’s a matter of implementing, testing, measuring, revising and fine tuning each campaign until it is a perfect working strategy for your business.
- SEO will move you higher up the natural search engine results.
- PPC marketing lets you buy customers from a specified demographic.
- SMM puts you in front of a completely different (social) audience.
Search Engine Optimisation (SEO)
This is the how we can improve the prominence of your website in search engines results. If you want to be at the top of the first page on Google, Yahoo and Bing then our grasp of SEO techniques, coupled with some thorough keyword research will allow us to create a measurable SEO strategy that will improve position on search engines results pages (SERPs).
There is a wealth of information on SEO out there, but with it comes a wealth of misinformation. It’s a vast and confusing subject but we know the secret!
Pay-Per-Click Marketing PPC
Pay-Per-Click advertising is a 21st century marketing revolution! If you aren’t using PPC then you are missing out on a vast amount of business. PPC marketing puts your website right at the top of search engines results, displaying your ad to a pre-defined geographic and demographic profile. Ask yourself, if you could buy an unlimited number of customers then how much money would you spend on it? By simply creating an advertisement, choosing which keywords you would like to be found for and then assigning a set monthly budget for click throughs to your website you are opening your door to literally a world of business. PPC marketing is a bulletproof way to get you at the top of Google and drive customers who are actively searching for your products to your site. You need to be doing this!
Social Media Marketing
There is a world of people out there on social media, talking and discussing everything from their best friends wedding to their online shopping decision. Social media connects people and groups them by age, gender, location, interest group and so much more. Social Media Marketing is the process of tapping into that world and using clever techniques that presents your advertisements to a very specific demographic that’s been pre-defined in the settings and will definitely drive them to your website. Effective SMM will grab the attention of your target market on Facebook, Twitter, Pinterest, LinkedIn and Instagram. Social Media Marketing is the art of engaging with your customers and communicating with them about your products and services. It can be a really fun way of marketing your business and GWD Web Designers can help. Our fun, witty marketing strategies are a real hit on social media and we can help get your brand out there to loads of potential clients.
Nobody has ever figured a way to make us pay for emails, so until then email is free! This is just one reason why you need to be using email marketing. It’s completely free and it’s so easy to set up. What other advertising medium allows you to instantly communicate directly to your customers like an email? It’s such an effective way to keep in touch with existing customers but if used efficiently then it’s a great way to attract new clients too. Let GWD Web Designers teach you how to organise your customer database and use it to create an effective email marketing strategy. Let us design modern and attractive newsletters and show you how to automate your email newscasts. We can develop in-house software what allows you to focus specific products and services at your target audience.
Learn more about Glasgow Website Designer’s online marketing techniques with our range of expertise in Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Marketing and email marketing services
Call: 0845 643 9323
Quote Request: Tell us about your online marketing project