Video Will Soon Account for 90% of All Internet Traffic
If your company is looking to create a marketing edge that separates you from your competitors, then video is a huge step in the right direction. Let GWD Web Designers work with you to design, create, produce and market your website videos. Online videos are fifty times more likely to rank on the first page of Google, so if you’re serious about your business then you really, really need to take advantage of this medium!
- Website users prefer watching video to reading text
- Video increases sales and conversions
- Video will greatly improve your search engine rankings
- Video makes fantastic content for your social media
We have partnered with Stagestorm, Glasgow and we’re able to take advantage of their design and production experience, along with their studio, staff and equipment. Stagestorm really push the boundaries of creativity but the quality of their work is second to none. So, you’re not just hiring us to make an amazing website, we are also able to create amazing videos and engrossing animations to help deliver your company message. Your website is a multimedia window into your company and need to employ video on your site to really engage your visitors./p>
What Video Format to Use on Your Website
GWD Web Designers offer a full suite of video options for any website, with solutions that can be tailored to suit any budget. From 2D and 3D animations to live action videos, infographic videos, screencasts, stop motion videos, whiteboard videos and mobile app videos. The type of video you choose will depend greatly on your business and the message you’re trying to convey.
When to Use Website Video
A picture paints a thousand words and a video paints ten thousand! So, whenever you want to quickly and easily explain something complicated, or just get your main points across quickly then video is going to help you out, big time! Below are the reason why most organisations will adopt video content on their web pages.
Product Demo Videos
Demoing your products on video will allow your customers to see how they perform without having actually risking a purchase. Visually showing them how the products work will let them experience the product prior to making the sale. This type of video is fantastic if you’re selling something that’s a complex product or something that’s got lots of advantages for your customer. Introduce your products to your customers with video and give them the faith to buy.
- Explain the advantages of your product in online video demonstrations
- Demonstrate the products you’re selling, quickly and easily
- Show your customers how complicated products can be used to help them
- Engage with your buyers and reduce perceived risks at the same time
Company Profile Videos
Most companies will start off with a video that showcases their organisation, explaining what they do and how they can help. A company profile video will promote your business and can be used to showcase your products and services. By using your existing staff, your business can easily create a company profile video.
- Use your existing employees or customers to relay your business personality
- Endorse your most important assets, products and services
- Use a personalised video to relate to your customers on a human level
Any video will be ten times more effective than text. This is especially so with video testimonials. An effective video testimonial creates trust and faith in your brand, your products and services. People can really relate to genuine testimonials and used effectively, they can significantly increase sales and conversions.
- Use real customers to give honest reviews of your company and the quality of your products and services
- Video testimonials are real and believable, they’re a fantastic way to reassure your customers and inspire trust
A professional video ad will persuade your customers to make a purchase. If done properly then it really works and you will see measurable results!
- Use professional scripts and narrators to promote your products and services
- Let GWD Web Designers help you to storyboard your video ad and write your video script
- Market your video ad with social media and search engine promotions
News Release Videos
Generate media interest in your company news. Use video to promote your company news and keep users informed.
- Press release videos are great PR tools
- Let GWD Web Designers help write your script and produce your video
- GWD offer professional narration, video production and voice overs
The Future of Websites is Video
Video is everywhere these days, online. In the near future, you won’t be reading this page, you’ll be watching it on video. With online video becoming the preferred medium for websites and heavily weighted by Google, businesses who fail to include it will fall behind the competition.
YouTube gets more than a billion unique visitors each month (it’s the second biggest search engine in the world). One in three Brits view at least one online video per week. Engage viewers and they will share your videos, spend longer on your website and talk about your brand. Video is undoubtedly one of the best tools for your website (naturally engaging and vital all businesses).
Learn more about how GWD can help with your video production and marketing
Call: 0845 643 9323